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前的故事

How Google Leverages First-Party and Partner Data to Improve Consumer Experiences

像谷歌这样的“数据机器”, the problem is never having too little customer data—it's all about managing the data overload to pinpoint the right data to leverage to build customized, 有针对性的, personalized experiences that satisfy users and keep them engaged. 越来越多地, according to Google TV Product Manager UX Rob Caruso in this interview with Media Universe Cartographer Evan Shapiro at 纽约流媒体, it's working with partners to identify the right mix of first-party and partner data to take personalization to the next level.

流媒体公司和供应商
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DAZN如何将优质体育直播货币化

Even as a leading global disruptor in premium sports rights acquisition and content delivery, DAZN must contend with the practical realities of serving customers in a broader sports streaming marketplace, and advertising and monetization strategy is inevitably more complicated than placing 15s and 30s and positioning branded integrations and the like, DAZN全球CRO和美国总裁沃克·雅各布斯说. 定制, fanbase-building, 还有更多的盈利因素, as Jacobs tells Reality Software's Nadine Krefetz in this candid fireside chat from 纽约流媒体 2024.

流工作流程将100%云化吗?

Cloud streaming workflows and infrastructure seemed like the wave of the future 5 years ago, 由于云技术的快速发展, 它们在可伸缩性方面的明显优势, 规模经济, 并在大流行高峰期加速采用. 今天, streaming's cloudward progression seems like all but a foregone conclusion-though opinions vary on whether that hypothesis holds for certain live and VOD workflows, as well as productions with essential on-prem components-as this discussion involving key cloud practitioners from Endeavor Streaming, Grabyo, TMT的见解, 和LiveX在纽约流媒体上透露.

百事公司对CTV广告未来的看法

Looking ahead to the future of CTV, PepsiCo Head of Media Strategy & Katie Haniffy看到了可购买的广告, 加大对流媒体平台直播活动的投资, and maintaining cultural relevance as key elements of new initiatives to leverage the emerging possibilities of CTV advertising and build fan bases, 正如她在与OMD U的炉边聊天片段中解释的那样.S. 视频投资主管 & 激活苏珊娜·欧文在纽约流媒体.

SMNYC 2024: Adeia's Serhad Doken Talks Big-Picture Tech Stack Sustainability

流媒体's 蒂姆Siglin interviews Adeia's Serhad Doken at 纽约流媒体. Doken discusses the company's focus on inventing solutions for future industry problems. These inventions could lead to new products, markets, and services over the next five to ten years. He also emphasizes the importance of sustainability and the need to consider it from a broader perspective rather than focusing on small silos, and he highlights the complexity of the media ecosystem and the interconnectedness of its various parts.

流媒体专栏

随意性流媒体盗版及其追逐成本

At 纽约流媒体, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, 当我们在舞台上现场表演的时候. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.

新装备的诱惑

随着新技术的加速发展, it begs the question: Do we wait a bit to see what new gear can offer, 还是用现有的, 即使它看起来有点老

数据、个性化和实用魔法

数据采集的讨论, 应用程序, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at 纽约流媒体, the reimagined and rebooted 流媒体 event that made its raucously well-received return to Manhattan in May.

彻底改革公共教育——以及视频如何提供帮助

By the time stu­dents finish their sophomore year of high school, they should know how much they have yet to learn about financial literacy and maybe even have a good idea of what they want to do in life. This is where streaming media comes in: Online video and books can provide for rich, specialized independent study to any community with motivated students.

流媒体行业白皮书

大规模实时流

Wowza

灵活的流媒体:经济高效的流媒体软件

灵活的横幅

流媒体研究

直播技术趋势2023

赞助单位:Softvelum

2023年秋季流媒体状态

赞助方:Tulix

媒体和广播文件传输工作流挑战

由: Signiant

编码 & 2021年转码趋势

由: Bitmovin